A Doll s House Review Essay - 1338 Words

A Doll’s House Review A Doll’s House was published in Norway in 1879 by Henrik Isben. He is known as the father of Modern Theatre. He is also referred as the father of realism. The play is very interesting because of the funny dialogue, the unique characters, and Ibsen s view of the place of ladies in the public eye. The main characters of the play is Nora Helmer and her husband Torvald Helmer. Imagine what it would be like to live in a doll s home? It s a house in which you are controlled and have no energy to settle on any solid choice; It s a house in which you are a play thing for another person s amusement. This sounds a ton like an awful marriage, so it s a house in which your husband holds the satchel strings, in a manner of speaking, and abandons you with no influence over your family s accounts. In fact, your husband keeps you on a tightrope. Such is the perceived life of Nora Helmer. A Doll’s House is an example of a literacy work with numeral possible themes. The idea of the play is an expression of the need for women to escape from the confinement and restriction that they faced in nineteenth-century European society, it is supported by the condescending manner in which Torvald treats Nora and by his frequent references to the respective value of men and women. Another theme is in order for a marriage to be successful, the people involved should know and trust each other, show view each other asShow MoreRelatedA Doll House : A Play From Different Perspectives1557 Words   |  7 PagesSean Walsh Literary Perspectives Research Essay A Doll House: A Play from Different Perspectives When A Doll House was first produced Ibsen successfully shocked and angered many who went to go see it. However if you google A Doll House today you’ll find many article’s praising it for its feminist themes. When looking at reviews for A Doll House after its first production I find no mention of feminism but rather many called it untrue and one even called the third act â€Å"it’s Achilles heel†(AvisRead MoreEssay about Marriage Without Love in Henrik Ibsens A Dolls House 1535 Words   |  7 PagesMarriage Without Love in Henrik Ibsens A Dolls House In his play, A Doll?s House, Henrik Ibsen shows a marriage built only on appearances, and not love. Both Nora the wife, and Torvald the husband, pretend they are in love throughout the story. However, love should be patient and kind, and their love is anything but that. Nora treats her husband as a father figure. Her feelings towards Torvald are more about dependence than love. Torvald treats Nora like a child or a pet. He getsRead MoreA Doll House : Critical Review1058 Words   |  5 PagesResponses Chanisse D. Newsome South College-Asheville A Doll House: Critical Review Henrik Ibsen’s, A Doll House (Ibsen Lord 1929), is a play whose central message is deception in the daily affairs of life. This magnificent performance relates the traits of the major characters to the daily on goings in the society. It tackles scenes from the institution of marriage, childhood friendships that last till adulthood, deception and betrayal. In this review, I will give my view on the play and why I hold theseRead MoreInfluence Of The Body Features Of Barbie On The Ideal Feminine Body1275 Words   |  6 Pagesthe American toy company Mattel, Barbie has become the most famous and popular doll in the world. She has conquered more than 150 countries and over one billion Barbie dolls have been sold around the world since they were launched. Barbie is a young beautiful blonde who is rich and highly-skilled. Mattel claims that she can do more than 150 jobs and buy anything she wants, including clothes, convertible cars and houses. She works as a feminine model, tellin g girls that they are not worse than boysRead MoreBarbie the Teenage Fashion Doll Essay examples1212 Words   |  5 PagesThe idea of Barbie came about when a woman named Ruth Handler was watching her daughter play with dolls. In the 1950’s, girls of all ages only had paper or cardboard dolls to play with and preferred to play with cut outs of teenagers and adult dolls. So, Ruth Handler thought to make The Teenage Fashion Doll for older girls, as a three dimensional doll, called Barbie, named after her daughter Barbara (Heppermann 2010). However, Mrs. Handler met resistance when she went to her husband with the ideaRead MoreThe Philosophy Behind Phantoms A Ghost 1416 Words   |  6 Pagesbelieve that spirits may roam Earth due to the understanding of them, the history, and the stories and haunts told. For instance, ghosts come in different shapes and sizes, with abnormal abilities as well. They originate from the ancient idea that one s spirit is separate from the body and somehow continues to live after the death of the living being (History 1). Descriptions of ghosts vary widely from an invisible presence, to translucent or barely visible shapes, to realistic and lifelike visionsRead MoreAnalysis Of Andy And Nora s Play Out If They Were From The 21st Century United States?1574 Words   |  7 Pagespatriarch is almost the only means of a married women gaining financial leverage, unless of course she is lucky enough to be allowed to work or get an education. Even though A Dolls House took place in 19th century Norway, in the US women rights were on the cusps of their early beginnings. They, at least, had a women s university however for only prestigious white females and still did not have the legal nor financial freedoms like today. Joanne Karpinski gives great insight in her book AmericanRead MoreThe Ethical And Social Responsibility Of The Mattel Toys1414 Words   |  6 PagesWhat comes to mind when thinking about childhood playtime? Memories of playing with Barbie and her dream house or racing Hot Wheel cars are most often thought about. Do you ever stop to think, where those toys were made, or if the company making them is ethical? Most consumers do not, however the leaders at Mattel do. Mattel knows they have an ethical and social responsibility to their customers. Their goal is to produce toys that are not only safe but also made at ethically run production facilitiesRead MoreNora s Ess ence Of Individuality2065 Words   |  9 PagesAlba Zegarra WRT201- 106LS Professor Yerenburg 28 April 2017 Nora’s Essence of Individuality The main character Nora Helmer, in A Doll s House by Henrik Ibsen, becomes infatuated when trying to find her personal identity and sense of an individuality. As shown in Act I, she was looked upon as someone who was only worried about her status and wealth. She becomes easily enlightened with money as soon as she comes home from Christmas shopping, ready to show her husband, Torvald Helmer. Her husbandRead More‘The Offstage Area Of The Naturalistic Theatre Is Just1654 Words   |  7 Pagesspace to reflect on the natural aspects of life – to depict life as it is lived (Esslin 68). Many authors came from this era, one of whom was Henrik Ibsen, a Norwegian playwright who published a praised and controversial play in 1879 entitled A Doll’s House (Ibsen). The plot of the play revolves around Nora, who is married to Torvald, and the story is about a letter Nora forged from her father to be able to lend money from a friend, Krogstad, to save her husband’s life. Ultimately, Torvald finds out about

The Problem Of Gender Inequality - 1041 Words

All individuals should be born equal and are entitled to all their fundamental rights and freedoms. Women do not have the opportunity to have an education due to the lack of belief in the value of education for women in. In addition to that, women have certain regulations and laws to abide by regarding legal and political rights. Furthermore, there is the problem of gender inequality in the workplace for women as they face discrimination. Women face injustice to be considered equal to men in third world countries. The majority of girls who aren’t in school in developing countries face social or family barriers. Women can aid in the development of their country when educated. By educating women for a year, there is a â€Å"10–20 per cent increase in [their] wages later in life. Academic studies find the return to a year of secondary education is even higher – in the 15–25 per cent range† (â€Å"Promoting Gender Equality through UNICEF-Supported Programming in Basic Education†). The individual and the economy improves as educated women are healthier, provide a higher quality of health care and a better way of life. Education can elevate women to have more income to support themselves and their family. Consequently, child marriage causes a violation of human rights of the opportunity for girls to have an education. In seven: â€Å"African countries, over half the total population of young women was married before the age of 18: Niger (74.5 per cent), Chad (71.5 per cent), Mali (70.6 perShow MoreRelatedThe Problem Of Gender Inequality950 Words   |  4 PagesGender inequality is a serious problem in our community. Since childhood I saw my mom work long hours in order to bring food to our table. Unfortunately for me, I never got to see my dad since he left my mom before I was born. I grew up in Monticello, New York, a place known for its poverty and violence. Monticello featured woman working in grocery stores and men seen selling and abusing drugs on the streets. Whenever an expensive car would drive by, men would stare and express verbal signs of hatredRead MoreGender Inequality : A Social Problem1728 Words   |  7 Pageswhy a social problem exists, came to be and where its future lies. The best explanation on why gender inequality is, always has been, and will continue to be a social problem is from the functionalist perspective. Functionalist focus on how a society creates the social pro blem and then analyzes how and why the social issue has been maintained over the years. The objective reality is that gender inequality has and always will be a major issue in society. The scope of gender inequality has changed drasticallyRead MoreGender Inequality : A Social Problem1016 Words   |  5 PagesGender inequality is a social problem that is widespread in society. It is referred to as the unfair treatment of individuals based on one s gender. Historically, laws have opposed women to go to school, access certain jobs, and purchase property. Gender inequality has been experience through culture – honor-killing, sex-selective abortion, and society – occupation, gender roles, and education. The social expectations of men and women differ between cultures that are constructed socially and culturallyRead MoreGender Inequality : A Huge Problem971 Words   |  4 PagesGender inequality The world surrounding us today tells us what to do, how to be, and what to think based on the bodies that we live in. However, what the world has forgotten is that we are all just people. People that cry, that bleed, feel the hurt of sorrow or the happiness of pure joy. At the end of the day, it doesn t matter what we do in life but how we live it, how we love ourself and how we love others. So why is gender inequality still such a huge problem? Gender inequality refers to theRead MoreThe Problem Of Stem And Gender Inequality1784 Words   |  8 Pagesemployers could potentially see a decline in women, but there have been efforts to change this rate (Beede et al par. 6). This could mean big problems for the world as more problems will arise and there’s nothing to be done because of companies are non-diverse and underemployed. The main problem employers are seeing is gender inequality. Gender inequality is when a group of people, in this case women, are existing with an unequal amount of opportunities and rewards. It’s a big issue and it specificallyRead MoreProblems of Gender Inequality for Women in India and Other Countries1674 Words   |  7 Pagesthe problems women in India and other places around the world face in creating women. The major stem of this problem revolves around the gender inequality that still prevails in many countries. Due to less significance given to the working women, the unions made by them dont receive much important either. Provided are some examples of the SEWA and JFJ movements that have made significant changes in the working women in India and America. Introduction The work force has always faced problem inRead MoreGender Inequality863 Words   |  4 PagesDecember 4, 2013 Professor Fischer Gender Inequality in a Global Perspective What is Gender Inequality? Like others, a social problem that is widespread in American society is Gender inequality. It is a problem that has had a negative impact on American society. Gender inequality can be found in many sub-systems of America. It is important to understand what gender inequality is in order to identify and correct the problem. Two sub-systems that gender inequality can be found are in the family andRead MoreGender Inequality : A Feminist Perspective770 Words   |  4 Pagestopics of gender inequality become more and more popular in the society because a lot of reports show that many women are killed by bias on all over the world every year and women are hard to find a job in some places nowadays. Under this background, the â€Å"team† of feminist becomes stronger and stronger. In‘’ ‘I’ve been pondering whether you can be a part-feminist’: Young Australian Women’s Studies student discuss gender†, Kate Hughes presents the changing of stu dents who has different gender perceptionsRead MoreHorrific Treatment Women In The Middle East. Spring 2017.1718 Words   |  7 Pagesdifferent ways, and different causes. However, they all lead to dehumanization of the individual. These discrimination problems are usually problems that date way back in time. For example, the labeling of women as the weaker sex, or the gender that must make all the emotional decisions in the house is dehumanizing for them. Segregating women is a social problem, and this problem is more aggressive in some parts of the world. As of matter of fact, women in the entire world have been the subject ofRead MoreThe Construction And Experience Of Gender Inequality1395 Words   |  6 Pagesconstruction and experience of gender inequality. Men and women are constantly analyzed, compared, and grouped together in society. The result of this yields discrepancies in how sexes are viewed by society. Throughout my examination and explanation of gender inequality, I concluded both men and women are victims to gender inequality. I examined different professional industries in The United States to get a familiar understanding of gender inequality around me. Gender inequality does not particularly favor

Discuss †Whether or not we should use animals Free Essays

The use of animals for medical research is a debatable issue with some claiming that for the benefit of science, medical research needs animals and testing on animals is a necessity for the progress of science. Others argue that it is unethical to use animals and any other form of life as some of this research would involve killing of the animals and this is completely unacceptable even for the sake of progress of science. Other alternative methods to killing and using animals should be used for research and study and animals should not be directly used, abused and killed. We will write a custom essay sample on Discuss – Whether or not we should use animals or any similar topic only for you Order Now In fact people advocating protection of wild life and related policies are against the capture and indiscriminate use of nature’s resources even if it is in the grab of betterment for humanity.   This essay deals with both sides of the debate showing the advantages and disadvantages of using animals for testing for betterment and advancement of medical research. Part I Why animal testing is plausible and can be used In most cases, most pharmaceutical companies try new drugs on animals first and also try new chemicals or use animal anatomy to understand human anatomy. Many people believe that medical research as practised by big pharmaceutical companies use animals unethically for business gains and profits. The medical companies have their own research and development units where new drugs are initially tested on animals, especially rats or guineapigs and the effects of these drugs are then generalized on to humans a many clinical symptoms of animals are similar to what is expected in humans. Thus if new drugs are not effective or have adverse impact on animals, the same could be presumed in case of humans for the same drug. This generalization factor is important as companies and scientists claim that they use animals to understand the effects of drug on humans or simply to understand the structure and functions of human by studying animals as it would not be possible to study humans and their body parts directly and it would also be completely wrong to apply new drugs or use new medicines for illnesses on humans directly without knowing what effects these would have on the body. In fact although before releasing a new drug in the market, companies conduct clinical trials on volunteers after testing these on animals and volunteers get paid for this. Yet the ethical aspect of this, or trying new drugs on humans is again debated but then this is the way medical research has to work otherwise new drugs will not be tested. It is again controversial whether new drugs could be tested artificially say with technical or robotic manipulation and whether drugs could be used on humans directly without testing on animals. How ethical would that be and thus there are two points here that touches on ethical issues. In the first case, animal testing would be unethical and yet testing medicines directly on humans without testing on humans would again be unethical as adverse consequences can directly affect human volunteers. For this reason it is almost necessary to test new drugs on animals first before testing them on humans as long as there is no suffering to animals and as long as there is some general research progress expected from such tests. Most people consider animal testing acceptable within limits. In one study by Fenwick and Fraser (2005), drug regulatory reviewers and pharmaceutical industry experts and scientists were interviewed to explore different perspectives on obstacles and opportunities of replacement, refinement and reduction or the three Rs in drug research and development (Fenwick and Fraser, 2005). The study found that most scientists and researcher generally tend to support the use of animals in medical research and suggested that the level of animal use is acceptable in pharmaceutical industry and replacing the use of animals would not be a feasible idea. Part II – Why animal testing is unethical and should not be used In the study above by Fenwick and Fraser (2005) the three Rs have been considered as necessary in changing animal research. However this could be implausible as there are obstacles to applying the replacement or refinement of animal testing as there is a lack of non-animal alternatives and other alternatives may not fulfill the needs for statistical validity and industry. Also regulators could depart from certain patterns of animal use and in some cases commercial objectives are more important than following the three Rs. Less animal-testing could also jeopardize human safety according to some. However three Rs with replacement and refinement in testing could mean genetically modified animals and better animal models with drug use on gene actions and changes. The re-use of animals and using sufficient number of animals are also some of the issues. In some cases regulatory studies are combined so that animal data is minimized yet fulfill regulatory requirements. Fenwick and Fraser (2005) suggested that following the three Rs would be in accordance with industry priorities and validation of alternative methods would also be necessary. Greater consensus would be required in certain areas of disagreement related to animal testing according to the authors and these are issues related to death and re-use of animals and also whether pilot studies and alternative methods would contribute to reduction in the number of animals (Fenwick and Frazer, 2005). Thus animal use and testing is consider unethical due to matters related to death and reuse of animals and the use of too many animals could also be reduced with better more advanced tests that would require fewer samples and could be done more efficiently. Part III – Summary of both the views Thus as seen, there are many reasons for which animal testing could be useful or even unethical. Death of animals would be suggesting against it and medial progress and usefulness for human drugs would be the strong points. It is important to develop alternative methods of testing that could replace the use of animals in medical research and according to Wilcox (1998), the US Food and Drug Administration or FDA is committed to facilitating the development and validation of new testing methods that could reduce or minimize the use of animals. The international science community has been challenged to develop and discover methods that could obviate the need for animals for extrapolation to human situations and conditions in case of pharmaceutical research. The appropriate mechanisms of toxicity and hazard and safety decisions should be known and the FDA is focused on protecting public health by successfully integrating science and social causes. The agency’s broad regulatory responsibilities relate to understanding the use of vaccines, drugs, blood supply and medical devices as also veterinary drugs and animal feed. The FDA has been in regulating the principles and alternatives of animal testing in medical research. The FDA tries to identify the gaps between industry and academia especially in terms of communication or data gaps and methods gaps and supports in developing new research data and methods to find alternative methods of testing for drugs aiding in the regulatory decision making process. Wilcox (1998) suggests that a new paradigm introducing new and validated testing methods for the FDA scientists is emerging and this is responsible for application and acceptance of regulations in testing. A study by Williams et al (2007) investigated the use and impact of animal testing for research and teaching purposes and the awareness of these regulations among public and the opinions related to this. In a study by Williams et al, an independent telephone study was conducted to collect information on awareness and interest in the use of animal testing for medical research and whether individuals have confidence in such regulations and principles. The study obtained data from 750 individuals in NZ and 33% of the respondents expressed interest in the issue with 39% interested in animal testing for research and 21% showed interest for teaching purposes. Most respondents between 68%-72% suggested that animal testing would be acceptable if there is no unnecessary suffering to the animal and that regulated within the principles of medical research. However most people felt that animal research would be completely justified in case of research on life threatening and debilitating illnesses such as cancer and would also be justified when testing cosmetics and products that can do little or no harm to the animals.   8% of the respondents knew something about regulations dealing with animal testing in medical research. Williams et al (2007) thus suggested from the study that majority of the individuals were not interested in the issue although most who did accepted that animal testing is completely acceptable as long as there is no unnecessary suffering or in case of minimal adversity or in case of medicines for life threatening illness. Thus there may be certain social opinions on the use of such drug trials on animals considering the seriousness of the research and the results expected. Bibliography Andreas-Holger Maehle General Conclusions: Experimental Pharmacology and Therapeutic Innovation Clio Medica/The Wellcome Series in the History of Medicine, â€Å"Drugs on Trial† by A-H. Maehle , pp. 311-315(5) Fenwick, N.P.;  Fraser, D. The Three Rs in the pharmaceutical industry: perspectives of scientists and regulators Animal Welfare, Volume 14,  Number 4, 2005, pp. 367-377(11) Gerdts, Volker;  Littel-van den Hurk, Sylvia van Drunen;  Griebel, Philip J;  Babiuk, Lorne A Use of animal models in the development of human vaccines Future Microbiology, Volume 2,  Number 6, 2007, pp. 667-675(9) Roberts, Stephen M. Ethical Issues in the Use of Data from Testing of Human Subjects to Support Risk Assessment Human and Ecological Risk Assessment, Volume 7,  Number 6, 2001 , pp. 1569-1573(5) Williams, V.M.;  Dacre, I.T.;  Elliott, M. Public attitudes in New Zealand towards the use of animals for research, testing and teaching purposes New Zealand Veterinary Journal, Volume 55,  Number 2, 2007, pp. 61-68(8) Wilcox N.L. FDA position on validation and acceptance of alternative methods Toxicology Letters, Volume 95, Supplement 1, 1998 , pp. 31-31(1) How to cite Discuss – Whether or not we should use animals, Essay examples

Introduction to Data Communication-Free-Samples for Students

Question: Discuss about the different components, which are used by the computer to operate on a network. Answer: Introduction Data communication can a referred to the transmission process of the data, which is digital between two computers or more. The concept mainly helps in exchanging of data between two devices. The physical connection between two networked devices is created using either wireless media or cable media. One of the best-known computer networks is the internet. One of the most important aspects, which can be related to the data communication, is the computer network (Sayood, 2017). A computer network is a system relating to interconnected computer and its peripherals for example printer, routers, bridge. They form the basic infrastructure related to the concept of creating a communication between more than one computer and the internet. In todays world, many devices are taking part in this concept so that the interaction between the computer and the internet can be made secure with the involvement of speed incorporated into it. The aim or the report is to take into consideration the different components, which are used by the computer to operate on a network. To explain the concept network environments are also taken into consideration. In the second part of the report, different cables, which are used in the aspect of connecting one network device to another, are taken into consideration. The cables are mainly described using the concept of size, speed and cost, and on the other hand, a short description about the different wires which are used for the connection are also given which gives an overview of the cables Components required in Networking Bridge A bridge is implemented to join segments or LANs workgroup. A bridge can also be incorporated to reduce the traffic or the problem by means of dividing the network into sectors. A scenario which can be taken into consideration is that if a volume of traffic from a set of one or more computers is flooding with data which results in slowing down of the LAN, a bridge can be implemented which would be isolating the department or the computer. Some of the other uses of the bridge are as follows: The segment length can be expanded. On the network, the number of computers can be increased. The traffic jams can be reduced which are formed from an excessive number of computer, which is attached to the network. It can be used to split a network into two separate networks. The concept is beneficial in the way of reducing the traffic on one network and making each of the network more secured. Linking of the unlike physical media can be done with the use of coaxial Ethernet and twisted pair. The bridge is placed at the data link layer of the OSI model. Therefore, not all the information, which is in the higher level of the model, is available to them. The bridge does not discriminate between the protocols. They convey all the protocols along the network. Due to the factor that all the protocols pass through the bridge, it is left to the task of determining which protocols they can or should recognise. The data link layer consist of two sub layer attached to it, which are the media access control (MAC), and the logical link control (LLC). Router Routers are devices, which can be termed as complex that can be used to connect more than one device on the network, which is separate. In most of the routers, they have some physical interfaces to interconnect more than one network not taking into consideration of the platform of the network or the technology. The router can be implemented in a variety of architectures. They work on the network layer and for operation uses network addressing. IP addresses are universal common address so it can be stated here that a UNIX network can perform communication with a network based on windows. The router to work would be matching the packet header to the segments of the LAN and perform the best action to provide the delivery. A router will directly work out the best way in which the message can be sent to other routers. The messages, which are related to the WAN travel from one, point to another over a long distance through one or more routers (Uysal et al., 2016). DSL Modem The DSL Modem stands for Digital Subscriber line. The technology can be stated as a medium of communication, which can be used for transferring the digital signal over the concept of standard telephone lines. Along the cable internet, the DSL can be considered as one of the most preferred ways to provide broadband internet access. The normal landline can be used for a voice call using low frequency ranging from 0 Hz to 4 Hz. This range is called as the voice band range as this uses a small part of the frequency. On the other hand, it can be stated that the DSL uses a higher frequency to directly transmit the data, which is in the range of 25 KHz to 1.5 MHz these frequencies can be used for the transmission of the audible voice (20 kHz). The concept of the DSL can be implemented in computers and laptops. It is one of the several means of connecting to the internet. Switch A Switch can be considered a device, which works at the OSI Layer 2 or the access level. It can be implemented to connect more than one host to network. Taking into consideration a hub, a switch can forward a message to a direct host. A switch can send message to another switch, the switch decodes and receives the frame to decode the physical address, which is the MAC address. There are few categories of switches, which are available for work, for example, modular switches and stackable switches. It can be stated here that an access layer switches facilitate the connection between the end nodes devices directly to the network for example Modem, Printers, PC etc. The feature of port security decides on how and what types of devices can be allowed to be connected to the device. Network Interface Card The network interface card connects the users computer to the internet or local data network. The card directly converts the data of the computer into an electrical signal, which can be sent across the network. The popularity, which applies to the network and internet in general, virtually all the desktops and the laptops have some interface card included in it. The network card can be included to a bare bone computer, which does not have a network card. The network card functions as an intermediary, which is placed between the data network and the computer. The function can be explained with an example such as when a user logs into a system and access the internet; the computer passes the information of the site to the network card, which converts the address into electrical pulses. The network card carries the pulses to the server of the web, which is located somewhere on the internet which response using sending a web page back to the user in the electronic form. Hub A hub is a box, which is rectangular often made up of plastic and receives its main power from the ordinary wall outlet. It can be used for joining multiple computers together to form a network. The network is formed in such a way that each of the computers can directly communicate with each other. A hub is also known as a network hub. It can consider as a common connection point for devices in the network. The main function of the hub is to connect devices to segments of LAN (Liggins et al., 2017). The Hub can consist of more than one port. When any packet arrives at one port, it is then copied to another port. This results in all the packets to notice all the packets. The function of the hub is very much similar to a switch, which serves as a central connection for the entire requirement related to the network. They are capable of handling data types, which are known as frames. There are three types of the hub, which are active, passive and intelligent. The Ethernet hub operates at the layer one device relating to the OSI model. The main benefit that can be achieved from the implementation is that it can temporarily replace a broken network or when on the network the performance is not a critical factor (Yang Liao, 2016). Networking cable Cable 1: Coaxial cable This type of cable was invented back in the 1880s. During the period, the coax was one of the best-known cables that connected the television. The coaxial cable can be considered a standard for 10 Mbps Ethernet cables (Lu et al., 2015) Size The RG 59 is the most standard Coaxial cable, which is used. The inner conductor is made up of bare copper. The dielectric is 4.6 mm with its outer conductor made of aluminium polyester foil which surrounded by copper braid. The Coaxial cable can be cables more than the distance, which is covered by the twisted pair cables (Hayes et al., 2017) Speed Coaxial cable can support speed 10 to 100 Mbps. Comparing it with the speed of other cables it can be stated as quite high when compared to other cables. Cost The cost of Coaxial cable is $ 0.01 0.08. Fiber optic cable A fibre optic cable can be considered as a network cable that contains strands of glass fibre inside a casing, which is insulated. They are designed for long distance telecommunication involving the high performance of data. Size The size of fibre optic cable can be referred taking into account the outer diameter of the core, coating and cladding. For example, 50/125/250 indicates that a fibre with a core of 50 microns, cladding involved is 125 microns and a coating of 250 microns. Speed The speed of the fibre optic cable is very much high into the gigabits. Cost The cost of the Fiber optic cable is approximately $5.87 per foot (Bernardos et al., 2014). Unshielded Twisted Pair The unshielded twisted pair cable is widely used in telecommunication and computers as telephone wires and Ethernet cables. The cables are usually grouped with colour-coded insulators, the number directly dependent on the purpose it is being used for to connect two devices. Size The unshielded twisted pair has an external diameter of approximately 0.43 cm (0.17 inches). Speed The speed of unshielded twisted pair is approximately 10 to 1000 Mbps. Cost The cost of unshielded twisted pair cable is $1-20. Shielded twisted pair The extra covering, which is involved in the shielded twisted pair, protects the transmission line from electronic interferences, which directly leaks out of the cable. The STP cabling is often used in Ethernet network especially to generate fast rate Ethernets contrast with UTP. Size The size of shielded twisted pair cable is around 0.73 cm. Speed The speed of the shielded twisted pair cable is around 10 to 100 Mbps Cost The cost of the shielded twisted pair cable is $3 -10 (Sharma et al., 2014) Conclusion The report focuses on the components, which are required for the computer to operate in a network. In the report, major components are like the bridge, router, DSL Modem, switch, network interface card and hub. The main functionality of the components is described using an example for each of the components how they are implemented. The network environment which supports the components is also taken into consideration. In the second part of the report, the different cables, which are required in networking, are mainly discussed. The main point of emphasis is the cost, size and speed of the cables. It can be stated here that different cables have different functionality and can be implemented according to the need of the user. The different cables have different cost and size. References Bernardos, C. J., De La Oliva, A., Serrano, P., Banchs, A., Contreras, L. M., Jin, H., Ziga, J. C. (2014). An architecture for software defined wireless networking.IEEE wireless communications,21(3), 52-61. Dehos, C., Gonzlez, J. L., De Domenico, A., Ktenas, D., Dussopt, L. (2014). Millimeter-wave access and backhauling: the solution to the exponential data traffic increase in 5G mobile communications systems?.IEEE Communications Magazine,52(9), 88-95. Hayes, J. R., Sandoghchi, S. R., Bradley, T. D., Liu, Z., Slavk, R., Gouveia, M. A., ... Petrovich, M. N. (2017). Antiresonant hollow core fiber with an octave spanning bandwidth for short haul data communications.Journal of Lightwave Technology,35(3), 437-442. Kreutz, D., Ramos, F. M., Verissimo, P. E., Rothenberg, C. E., Azodolmolky, S., Uhlig, S. (2015). Software-defined networking: A comprehensive survey.Proceedings of the IEEE,103(1), 14-76. Liggins II, M., Hall, D., Llinas, J. (Eds.). (2017).Handbook of multisensor data fusion: theory and practice. CRC press. Lu, X., Niyato, D., Wang, P., Kim, D. I., Han, Z. (2015). Wireless charger networking for mobile devices: Fundamentals, standards, and applications.IEEE Wireless Communications,22(2), 126-135. Lu, X., Wang, P., Niyato, D., Kim, D. I., Han, Z. (2015). Wireless networks with RF energy harvesting: A contemporary survey.IEEE Communications Surveys Tutorials,17(2), 757-789. Sayood, K. (2017).Introduction to data compression. Morgan Kaufmann. Sharma, S., Staessens, D., Colle, D., Palma, D., Goncalves, J., Figueiredo, R., ... Demeester, P. (2014, September). Implementing quality of service for the software defined networking enabled future internet. InSoftware Defined Networks (EWSDN), 2014 Third European Workshop on(pp. 49-54). IEEE. Uysal, M., Capsoni, C., Ghassemlooy, Z., Boucouvalas, A., Udvary, E. (Eds.). (2016).Optical wireless communications: an emerging technology. Springer. Yang, S. J., Liao, C. H. (2016, November). A study of critical success factors on software quality assurance of cloud networking devices. InSystems and Informatics (ICSAI), 2016 3rd International Conference on(pp. 762-767). IEEE. Zilberman, N., Audzevich, Y., Kalogeridou, G., Manihatty-Bojan, N., Zhang, J., Moore, A. (2015). Netfpga: Rapid prototyping of networking devices in open source.ACM SIGCOMM Computer Communication Review,45(4), 363-364.

There Are Several Methodist Churches With The United Methodist Church

There are several Methodist churches with the United Methodist Church being the most common of all the Methodist churches. The Untied Methodist Church has a certain way of running things, just as every church does. Here are the top ten guidelines to being a United Methodist: 10. We are a church that encourages a strong pulpit. The people come expecting to hear the Gospel of Jesus Christ proclaimed powerfully. 9. We are a church that encourages a strong , warmhearted personal relationship with Jesus Christ as Lord and Savior. Jesus Christ is it at the heart of everything we do. 8. We are a worldwide church. You can find a United Methodist church, mission, school. hospital or clinic in many villages, hamlets, towns or cities around the world. 7. We are an open, inclusive church. Our members come from every culture and every socio- economic group and all are embraced. We have more Asian American and Native- American members than any other denomination. We are second in number of Hispanic- American members. We have more African- American members than several other denominations combined. In addition, we have been at the forefront in encouraging women to give strong leadership in the church and therefore we have more women clergy than any other denomination. 6. We are a giving church. Every person who joins the Unites Methodist Church promises to serve God and support the church with our prayers, our presence, our gifts and our service, and that pledge of loyalty enables us to give generously to benevolence and mission efforts. 5. We are a church with a family spirit. That family spirit enables us to be there for each other in our joys and sorrows from the cradle to the grave. 4. We are a church that owns and operates many colleges, hospitals, children's homes for the elderly; plus we operate the oldest church-owned publishing house in the world. 3. We are a church that reaches out with deep compassion to help hurting people. Our UM committee on Relief is quickly on the scene all over the world wherever there is a natural disaster or any kind of pain or heartache to provide aid and love and care. 2. We are a church with a great social creed that has been an inspiration to all Christendom. 1. We continue Christ's ministry of preaching, teaching, healing and caring. It seems that of all the denominations, the Methodist religion is very accepting. They have homosexual ministers, black ministers, and female ministers. This can be very rare in other denominations. At the General conference not too long ago, the UM church apologized to the blacks for the discrimination they suffered. This is also a rare finding in a church The Methodist religion is different from many others. It seems that it's goal for humanity is for everyone to have their own individual relationship or bond with Christ, they prize this more than anything. Even though they are very non discriminating they still have their own set of rules to go by, just as every church does. The Methodist religion is very interesting and somewhat different than what most religions are. Bibliography 1. Academic American Encyclopedia. Groiler Incorporated. Danbury, Conneticut. Copyright 1996. 2. http://rylibweb.man.ac.uk/data1/dg/methodist/methchap.h tml.pages 1-4. September 28, 2000 3. http://showcase.netins.net/web/unsource/undoct.html. pages 1-9. September 28, 2000 4. Pamplet: Whats So Great About Being A United Methodist? 5. The United Mehtodist Church on Normandy. 6. Youth Ministry Director at the UM church on Normandy. Personal Interview. 19 October 2000 7. The World Book Encyclopedia. Volume 13. World Book Copyright 2000. Printed U.S.A

5 Answers to Questions About Direct Address

5 Answers to Questions About Direct Address 5 Answers to Questions About Direct Address 5 Answers to Questions About Direct Address By Mark Nichol 1. I want to tell athletes at my school, where the mascot is a wildcat, to be proud of their team’s accomplishment. Should I write, â€Å"Be proud Wildcats† or â€Å"Be proud, Wildcats†? I see things like this written all the time without a comma, but something tells me I should include one. You’re right. Both exhortations are correct, but if you write, â€Å"Be proud Wildcats,† you’re telling your readers to be proud Wildcats. â€Å"Be proud, Wildcats† is addressed directly to the athletes; you’re telling the Wildcats to be proud. It’s a subtle difference, but the version with the comma conveys the meaning you want. Also, when pondering whether to write something the way you see it all the time, consider the source: Direct address shows up a lot in informal, conversational (and frequently careless) writing such as email messages and written notes, but in published form, a comma generally (and correctly) separates the term of address from the statement. 2. One issue that comes up in my email communication is the situation in which I am addressing a known group of families, ladies, parents, or students. If I begin my email with â€Å"Hello, Ladies,† should â€Å"Ladies† be capitalized? According to The Gregg Reference Manual, in the salutation of a letter (or an email message) a form of direct address capitalize the first word and all nouns. 3. When should familial terms like mom be capitalized? Capitalize mom and related words when the term is a form of direct address substituting for a name: You’re asking, â€Å"Can I go see a movie, Mom?† just as you would ask, â€Å"Can I go see a movie, Jane?† When you speak of your mother to another person, substituting mom for her name, the word, for the same reason, is capitalized: Compare â€Å"I asked Mom if I could go see a movie† and â€Å"I asked Jane if I could go see a movie.† But if you precede mom with a pronoun, it is a generic noun, equivalent to a designation for any other person: â€Å"I asked my mom if I could go see a movie† is equivalent to â€Å"I asked my dentist if I could go see a movie.† 4. Why is the word miss not capitalized in your example â€Å"Please, miss, can you tell me the time?† The capitalization system for addressing people by a term other than a name is confusing. The first letters of words for job and familial titles are capitalized, but titles of respect like sir and miss, as well as terms of endearment (such as dear), are styled entirely in lowercase letters. 5. In â€Å"Your majesty, his imperial highness summons the prince to the Command Council Tent,† should I change his to His? Yes, but you shouldn’t uppercase only the first letter of his. Both â€Å"your majesty† and â€Å"his imperial highness† are used as titles; thus, all those words should be initially capitalized: â€Å"Your Majesty, His Imperial Highness summons the prince to the Command Council’s tent.† Technically, because â€Å"his imperial highness† is in the third person, it should not be initial-capped unless it precedes the person’s name, but such courtesies for monarchs are often excepted from this rule. (Also, if there is an official body called the Command Council, by all means capitalize its name. However, although you would capitalize room or chamber, for example, if there were a designated space for it to meet, because of a tent’s ephemeral nature, I don’t think tent merits the same treatment. Note that in the reference to the Command Council, I’ve made that body’s name possessive.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:When to Use â€Å"That,† â€Å"Which,† and â€Å"Who†People versus Persons10 Tips About How to Write a Caption

End of Year Academic Goal Essay Example | Topics and Well Written Essays - 750 words

End of Year Academic Goal - Essay Example I have selected this goal because students are acquiring knowledge without key implementation, which is detrimental to their learning behavior. Working with children with special needs is different because it relies on different strategies to achieve the learning goals. Undoubtedly, patience and hard work are required. However, I strongly believe that students must be able to apply the theories and pedagogies they learned at school in real life. Children with special needs require more attention. Based on careful analysis, everyday conversational skills such as writing, reading, and collaboration can truly solidify the foundation of the student’s cognitive and linguistic skills. Thus, the goal would be to create customized programs for them so that their needs are accommodated. Strategies I firmly believe that implementing methodologies acquired at school initiates from giving students real life examples. As a student myself, I had a huge challenge acquiring and embedding thes e skills in actual life. In order for students to implement these strategies, it is crucial for them to get exposed to real-life scenarios in which they can be able to compare and contrast their acquired skills. For instance, increasing their proficiency would mean placing them individually or in small groups and explaining the concepts to them through real-life methodology. If they are able to translate the terms and â€Å"jargon† they acquired in class, I highly believe that this issue can be addressed. The next main thing would be to collaborate. Collaborating is undoubtedly essential in order to thrive in any profession as the thoughts of ideas, knowledge, and practices are exchanged. Quite often, students struggle to socialize in a pre-dominant learning environment. Hence, the true goal here is to foster an environment in which peers collaborate with each other that can critically be a constant reminder of their ever-growing knowledge. Researchers believe that auditory a nd verbal comprehension skills are two key aspects that a special kid needs in order to thrive and gain knowledge. Thus, the focus will be centered on Differentiated Instruction at the middle school level. Indisputably, each student has a unique set of literacy development needs. At this level, the focus will be to break down students in groups of 5 or less and harness their reading skills by teaching the group a special skill. Moreover, planning the lessons in which real-life problems will be discussed will be focused upon young people. Furthermore, modified and customized lessons along with telling the students to either discuss or write a summary will be enacted. Teachers can generally focus on teaching their students the basic fundamentals of the syntax and not worry about adding complex words and definitions that complicate the process. Teachers can add academic value to these lessons by integrating simple jargon that is easy to comprehend, acknowledge, and implement. The use o f story problems and application methods should also be enacted. Lastly, it is essential that the students best practice their skills when engaged in a group environment. Goal is not reached†¦ In these particular situations, it is crucial to utilize an alternative method of assessment to determine the students’ learning comprehension. If students are not up to par with their academic proficiency, there will be drastic changes. It is undoubtedly a struggle for children with special needs

Case study Essay Example | Topics and Well Written Essays - 1750 words - 15

Case study - Essay Example The ability to survive environmental factors will depend on the organizational ability of a given firm. The organizational factor of O.C Tanner transformed and enhanced its growth. The external environment of the organization is based on hierarchy. The management plays an important role in essential decision making process. On the other hand the available 1900 workers develop the internal environment. The effective nature of the internal environment will be evaluated by the amount and quality of output. In this case the nature of Tanner management to organize the sizeable staff and ensure they produce according to their ability. McAuley et al (2007) highlight the essence of post- modernity theory where the output of a given firm determines the nature of organization. In this case the transformational nature of O.C Tanner from a single production line to a multi production company and the growth in terms of labor indicate their successful organization based on the post- modernity organization theory. The levels of output and the efforts inserted by the management indicate how an organization could benefit from a stable internal environment (McAuley et al, 2007) . On the other hand the experience laid down by the owner indicates the ability to use the existing environments to produce best on their ability. The availability of a stable environment implies division of labor along the environment. O.C Tanner based its organization based on managerial and subordinate basis. In this case allowing the management to coordinate the activities of the internal environment and ensure it relates well with the eternal environment. The demand of the external environment is what caused the 10% sales increased. The labor force available divided based on department would indicate the coordination and corporation needed within the environment. According to Daft (2010) the form of organization is based on mechanistic organization system. The structure indicates

Antitrust Practices Essay Example | Topics and Well Written Essays - 500 words

Antitrust Practices - Essay Example This is what F.T.C termed as â€Å"prefrencing†. The pecuniary cost and the non pecuniary cost that was associated with this case we are concerned about the effect on innovation,consumer and investment (Hylton, (2003). It took the commission about a yard to come to the conclusion after carrying out a myriad of investigations that were brought forward by google competitors. The antitrust experts said they would likely push for more sweeping obligations on Google corporate demeanor in the future so that it will not use its powerful position in internet o foster unfair advantage in other business thus giving stifle competition. The cost at which the government may try to enforce the principle of oligopoly in fields as fast moving as internet search, smart phones and online commerce will be quite challenging. The F.T. C was adjudicating for the broad principle so that there would be an agreement not to discriminate in favor its products and services over smaller competitors. The case with google is similar to that of Microsoft. It drew complaints from antitrust regulators and rivaling companies as it expanded its business beyond its dominant product and search advertising. Google is known to have bellicosely gained from its partnership with other fields that include Smartphone software and online commerce. As Google expands its empire, it takes on new competitors and brings formidable forces this making its rivals to suffer. However, Google has taken a stand that is improving its products and services in order to benefit the customers and the economy (Posner, 2001). The Antitrust laws help to serve as the ultimate protector from the competitive process under the free market economy. With this process, it will promote competitive prices and customer choice so that the whole society will benefit from all the possible allocation of resources. The antitrust laws help to ensure open and free markets and prevents conducts that

Management Fayol Organization

Management Fayol Organization PRINCIPLES OF MANAGEMENT Henri Fayol was born in 1841 in Istanbul. He was one of Europes leading thinkers on management theories and was one of the most influential contributors to modern concepts of management. Fayol was a key figure in the ‘turn-of-the-century Classical School of management theory. He suggested that management is a universal human activity that applies to family as well as to the organization. His Frenchmen has been described as the father of modern operational management theory. His ideas have become the very foundation of modern management concepts. Henri Fayol was a French engineer and director of mines, was little known outside France until the late 40s when Constance Storrs published her translation of Fayols 1916 Administration Industrielle et Generale . Fayols career began as a mining engineer. He then moved into research geology and in 1888 joined, Comambault as Director. Comambault was in difficulty but Fayol turned the operation round. On retirement he published his work a comprehensive theory of administration described and classified administrative management roles and processes then became recognised and referenced by others in the growing discourse about management. He is frequently seen as a key, early contributor to a classical or administrative management school of thought (even though he himself would never have recognised such a school). Henri Fayol theorising about administration was built on personal observation and experience of what worked well in terms of organisation. His aspiration for an administrative science sought a consistent set of principles that all organizations must apply in order to run properly. F. W. Taylor published The Principles of Scientific Management in the USA in 1911, and Fayol in 1916 examined the nature of management and administration on the basis of his French mining organisation experiences.. With two exceptions, Henri Fayols theories of administration are going directly into the bureaucratic superstructure described by Weber. Henri Fayol focuses on the personal duties of management at a much more granular level than Weber did. While Weber laid out principles for an ideal bureaucratic organization Fayols work is more directed at the management layer Fayol was the famous theorist who proposed that there are five primary functions of manager. He believed that management had five principle roles which he saw as (1) Planning: To forecast and plan the future by drawing up plans of actions and how they will be implemented by identifying the strategies (2) Organizing: To build up the structure, material and who give the delegated authority to carry out the specific tasks (3) Commanding: Maintaining activity among the personnel and giving orders in the specific period of time telling the employees what exactly to do and how. (4) Co-ordinating: Binding together the whole of the team so that they can harmonize their activities and efforts to one unified goal or achievement. (5) Controlling: To see that everything occurs in conformity with policy and practise. Controlling is described in the sense that a manager must receive feedback on a process that is being carried out in an organization so that he can make the relevant adjustments if necessary. Most of these activities are very task oriented, rather than people oriented, very similar to Taylor and Scientific Management. While both have a task focus, their approaches are quite different. Fayol was particularly interested in authority and its implementation while Taylor concentrated on work organisation (e.g. efficiency). In many ways their views illustrating some of the differences between the USA and Europe. The views and attitudes towards organisations and management are not always led by American theorists. He advocated a consistent set of principles that all organisations need to run properly. Although many of todays management text including Daft (2005) have reduced the five functions to four, co-ordinating was congregated into the rest of the main functions. However all modern day management texts are based and organized around Fayols four functions. Henri Fayol also fused the 14 principles for organizational design and effective administration. The 14 principles of management were discussed in detail in his book published in 1917 Administration industrielle et gà ©nà ©rale. He compared the conclusions made by Peter, Kanter and Handy. Fayol developed fourteen principles of administration to go along with managements five primary roles. He laid down the following principles of organization which he later called the principles of management: Specialization of labour: A principle of work allocation and specialisation in order to concentrate activities to enable specialisation of skills and understandings, more work focus and efficiency. Specializing encourages continuous improvement in skills and the development of improvements in methods. Authority: The right to give orders and the power to exact obedience. If responsibilities are allocated, then the post holder needs the requisite authority to carry these out including the right to require others in the area of responsibility to undertake duties. Authority stems from: that ascribed from the delegation process (the job holder is assigned to act as the agent of the high authority to whom they report hierarchy) Allocation and permission to use the necessary resources needed (budgets, assets, and staff) to carry out the responsibilities. selection the person has the expertise to carry out the responsibilities and the personal qualities to win the support and confidence of others. Discipline: No slacking, bending of rules. The generalisation about discipline is that discipline is essential for the smooth running of a business and without it standards, consistency of action, adherence to rules and values no enterprise could prosper. in an essence obedience, application, energy, behavior and outward marks of respect observed in accordance with standing agreements between firms and its employees 1916 Unity of command: A concept that suggests there should be only one supervisor for each person in an organization. Each employee has one and only one boss. The idea is that an employee should receive instructions from just a single superior . This generalisation still holds even where we are involved with team and matrix structures which involve reporting to more than one boss or being accountable to several clients. The basic concern is that tensions and dilemmas arise where we report to two or more bosses. One boss may want X, the other Y and the subordinate is caught between the devil and the deep blue sea. Unity of direction: A single mind generates a single plan and all play their part in that plan. The unity of command idea of having one head (chief executive, cabinet consensus) with agree purposes and objectives and one plan for a group of activities) is clear. Subordination of individual interest to the general interest : When at work, only work things should be pursued or thought about. Fayols line was that one employees interests or those of one group should not prevail over the organisation as a whole. This would spark a lively debate about who decides that the interests of the organisation as a whole are. Ethical dilemmas and matters of corporate risk and the behaviour of individual chancers are involved here. Fayols work assumes a shared set of values by people in the organisation a unitarism where the reasons for organisational activities and decisions are in some way neutral and reasonable. 7. Remuneration of staff: Employees receive fair payment for services, not what the company can get away with. â€Å"The price of services rendered.† 1916 The general principle is that levels of compensation should be fair and as far as possible afford satisfaction both to the staff and the firm (in terms of its cost structures and desire for profitability/surplus). 8. Centralisation: Consolidation of management functions. Decisions are made from the top. Centralisation for HF is essential to the organisation and a natural consequence of organising. This issue does not go away even where flatter, devolved organisations occur. Decentralisation is frequently centralisaed-decentralisation !!! The modes of control over the actions and results of devolved organisations are still matters requiring considerable attention. 9. Scalar chain/line of authority: Formal chain of command running from top to bottom of the organization, like military. The scalar chain of command of reporting relationships from top executive to the ordinary shop operative or driver needs to be sensible, clear and understood. 10. Order: All materials and personnel have a prescribed place, and they must remain there. The level of generalisation becomes difficult with this principle. Basically an organisation should provide an orderly place for each individual member who needs to see how their role fits into the organisation and be confident, able to predict the organisations behaviour towards them. Thus policies, rules, instructions and actions should be understandable and understood. Orderliness implies steady evolutionary movement rather than wild, anxiety provoking, unpredictable movement. 11. Equity: Equality of treatment (but not necessarily identical treatment) . Equity, fairness and a sense of justice shouldpervade the organisation in principle and practice. 12. Stability of tenure or Personnel Tenure: Limited turnover of personnel. Lifetime employment for good workers. Time is needed for the employee to adapt to his/her work and perform it effectively. Stability of tenure promotes loyalty to the organisation, its purposes and values. 13. Initiative: Thinking out a plan and do what it takes to make it happen. At all levels of the organisational structure, zeal, enthusiasm and energy are enabled by people having the scope for personal initiative, in respect with Tom Peters. 14. Esprit de corps: Harmony, cohesion among personnel. Here Fayol emphasises the need for building and maintaining of harmony among the work force, team work and sound interpersonal relationships. Its a great source of strength in the organisation. Fayol stated that for promoting esprit de corps, the principle of unity of command should be observed and the dangers of divide and rule and the abuse of written communication should be avoided The final two principles, initiative and esprit de corps, show a difference between Fayols concept of an ideal organization and Webers. Weber predicted a completely impersonal organization with little human level interaction between its members. Fayol clearly believed personal effort and team dynamics were part of a ideal organization Out of the 14, the most important elements are specialization, unity of command, scalar chain, and, coordination by managers (an amalgam of authority and unity of direction). Advantages of Fayols theories and contributions Fayol was the first person to actually give a definition of management which is generally familiar today namely ‘forecast and plan, to organise, to command, to co-ordinate and to control. Fayol also gave much of the basic terminology and concepts, which would be elaborated upon by future researchers, such as division of labour, scalar chain, unity of command and centralization. Disadvantages Fayol was describing the structure of formal organizations. Absence of attention to issues such as individual versus general interest, remuneration and equity suggest that Fayol saw the employer as paternalistic and by definition working in the employees interest. Fayol does mention the issues relating to the sensitivity of a patients needs, such as initiative and ‘esprit de corps, he saw them as issues in the context of rational organisational structure and not in terms of adapting structures and changing peoples behaviour to achieve the best fit between the organisation and its customers. Many of these principles have been absorbed into modern day organisations, but they were not designed to cope with conditions of rapid change and issues of employee participation in the decision making process of organisations, such as are current today in the early 21st century. Successes Fayols five principle roles of management are still actively practiced today. The author has found Plan, Organize, Command, Co-ordinate and Control written on one than one managers whiteboard during his career. The concept of giving appropriate authority with responsibility is also widely commented on (if not well practiced.) Unfortunately his principles of unity of command and unity of direction are consistently violated in matrix management the structure of choice for many of todays companies. Conclusion Henri Fayol was important for two reasons: first, because he placed management centre stage; second, because he pondered the question of how best a company could be organised. He was also one of the earliest people to write and lecture on management issues, and indeed is sometimes referred to as the first management thinker. It is clear that modern organizations are strongly influenced by the theories of Taylor, Mayo, Weber and Fayol. Their precepts have become such a strong part of modern management that it is difficult to believe that these concepts were original and new at some point in history. The modern idea that these concepts are common sense is strong tribute to these founders. References Accessed on: 30 December 2007 www.healthknowledge.org.uk Accessed on: 30 December 2007 www.wikipeida.com Accessed on: 01 January 2007 www.onepine.com Accessed on: 02 January 2007 www.analytictech.com Accessed on: 02 January 2007 www.bola.biz Accessed on: 05 January 2007 www.learningmatters.com Accessed on: 06 January 2007 www.12manage.com Accessed on: 07 January 2007 www.answers.com Accessed on: 07 January 2007 www.intute.ac.uk The History of Management Thought by Daniel A. Wren Business: The Ultimate Resource by Daniel P. Goleman Project Management by David L. Cleland Fifty Key Figures in Management (Routledge Key Guides) by Morgen Witzel Daft, R. (2005). Management, (7th ed.). Mason, OH: Thomson South-Western. Fayol, H. (1949). General and industrial management. London. Pitman Publishing company. Fayol Fayol, H. (1987). General and industrial management: Henri Fayols classic revised by Irwin Gray. Belmont, CA: David S. Lake Publishers.

Andrew Carnegie :: essays research papers

Andrew Carnegie was not only an outstanding industrialist, but also a great philanthropist. In the excerpt from page 105, Carnegie is stating that an end to Individualism would result in a revolution not an evolution because it is changing human nature itself, and there would be no way to know if it would even be a change for the better. This excerpt was one trying to convey a communist utopia; a policy of working for the better of each other, not just for the individual alone.   Ã‚  Ã‚  Ã‚  Ã‚  This concept of ending Individualism and beginning one class of people, is one that arises with each leader (especially communist) trying to change a society during this period of history. I don’t believe, however, that Andrew Carnegie was trying to become a leader or begin a revolution. He was strictly stating his opinions on wealth and in turn giving that wealth away. Carnegie was a man of many contradictions. He was the wealthiest human being of all time, and he was convinced of the value of poverty in developing character.   Ã‚  Ã‚  Ã‚  Ã‚  In Carnegie’s later life, I believe he had realized his selfishness with his wealth and felt the need to give it away. In the excerpt, I feel he was assessing his own situation of wealth and was trying to encourage the rest of mankind to not live the type of life he had experienced. He stated, â€Å"it is a nobler ideal that man should labor, not for himself alone, but in and for a brotherhood of his fellows, and share with them all in common†¦Ã¢â‚¬  I sense that the reason he made this statement was to encourage mankind to give away their wealth and not hold it for their own possession. Carnegie felt that society should work together instead of individually.   Ã‚  Ã‚  Ã‚  Ã‚  In many ways I agree with his statement, but I don’t feel that this is a feasible concept. Individualism is something I wouldn’t want taken away from me because I wouldn’t be able to have that constant desire to better myself.

Unme Jeans

Which, if any, of the three social media plans should Foley pursue? Why? oI would suggest that Foley pursue advertising on all three social media outlets proposed. They are all good places to reach their target demographic and the cost isn’t that high to leverage those outlets. Their buyers are social media users and they should try to reach them there. I would suggest running all three for a year and see which are return best and then she could re-evaluate from there. What benefits would Foley gain from each of the three social media plans? What risks does each entail? How can Foley better reap the benefits and mitigate the risks of each of the programs? oThe benefit of being in the social media plan is that UnME would have a presence where their target market goes to socialize and communicate with each other. It would give them the opportunity to interact with their customers in their world and raise the level of involvement with their customers and potential customers.The r isk is that they will not be able to engage their customers in a personal and meaningful manner, which seems to be critical for successful online marketing. I would advise her to seek out several marketing plans for online engagement and really look for a firm with a proven track record with online and will focus on more than just the interface. †¢How should Foley integrate social media into her traditional media plans? Should Foley take money out of traditional media (television, magazine, radio, Internet banner and search ads) to fund her social media programs?Why or why not? oI would recommend that Foley work with a firm to run a campaign that leverages the advantages of different traditional media in conjunction with online social media. There is still a solid (if shrinking) market in print and television so I would choose to be strategic with those dollars. But I would definitely run a marketing campaign that went hand in hand with the online media. †¢How should Foley measure the results of her social media plans? Which media metrics are best and least suited for a Web 2. world? oIt is definitely harder to quantify the return from online marketing against. They should work with a qualified web expert to establish good metrics for measuring the campaign. †¢Is UnME Jeans the right or wrong type of brand and/or product for Web 2. 0? Why? What advantages does the brand have in this new cultural world? What disadvantages does it have? oI think that UnME is the right type of brand and product for Web 2. 0. Their audience is younger, tech savvy, they are active online and UnMe has a unique product.They are about the experience of denim, not just the product and that is a good fit for social media. †¢How well do the social media plans address the emerging challenges of the rapidly changing media environment outlined in the case? What can you change in the social media plans to make them more effective for UnME’s target consumers? oI am not convinced that the proposed plans are the best use of social media. I like the widgets and the idea of voting for the next design, but they really need to concentrate on user experience. That is always key for online success.

The Nazi Party Takeover of The German State †Political Science Essay

The Nazi Party Takeover of The German State – Political Science Essay Free Online Research Papers The Nazi Party Takeover of The German State Political Science Essay In his book, The Hitler State, author Martin Broszat discusses the phenomenon of the Nazi party takeover of the German state. Broszat attributes the Nazi rise to power to two key components: Hitler’s polycratic governmental system run by Nazi leaders; and Hitler’s charismatic, yet, detached governing style as leader of both the Party and state. This paper will examine how these two factors resulted in the Nazi Party takeover of the German state. The Nazi polycracy, lead by Hitler’s personal appointees, was initiated as a means of spreading Nazi influence throughout Germany’s state run organizations. Lacking in sound internal structure, Hitler’s polycracy was comprised of a horizontal network of Nazi Party institutions that appeared to mirror the organizations of the German state. The institution of these parallel state and party organizations blurred the lines of clear jurisdiction and authority. The lack of clarity surrounding the roles of these parallel organizations led quickly to conflict and intense competition between Nazi party leaders and the leaders of the German state. In his role as Fà ¼hrer, Hitler was noticeably absent from these escalating conflicts. With no sovereign intervention, the competition amongst the leaders and organizations in the â€Å"organizational jungle† of the Nazi Party escalated in intensity and violence. Darwinist realities took hold as only the strongest organizations, and, in the Nazi case, more radical, were able to overcome the wills of their competitors. Author Ian Kershaw suggests that it was Hitler’s intention to let the â€Å"weak† factions be destroyed so that the most resilient and perhaps most powerful would prevail. In explaining Hitler’s absence from these conflicts, Kershaw notes that Hitler’s â€Å"instinctive Darwinism made him unwilling and unable to take sides in a dispute til the winner emerged.† Considering the inner turmoil that existed amongst Nazi Party leaders, it is hard to imagine how this party was able to avoid complete internal breakdown. Much to the contrary, despite the escalation of internal Party conflicts, the Nazi’s succeeded at rapidly and forcefully rising to power. Many historians, including Martin Broszat, have been perplexed by the fact that the seemingly disorganized Nazi Party was able to launch such an all-encompassing takeover of the state. Broszat admittedly saw a serious â€Å"contradiction between the regime’s shapelessness and the extraordinary development of its power – all this defies any simple explanation.† The Nazi polycracy was notoriously unbureaucratic and without structure, however, it seems that the constant competition that was brought about by the blurred lines of hierarchy actually fueled the dynamic of aggression, radicalism and violence that would historically become synonymous with the Nazi Party. Amidst the chaotic internal fighting one constant remained amongst Hitler’s appointed Nazi leaders: the desire for power and for praise from the Fà ¼hrer. As Hitler continued to travel the country and make speeches in which he broadly announced the goals and objectives of the Nazi Party, leaders interpreted these speeches as a call to action. Kershaw refers to Hitler’s role in this sense as â€Å"activator† whose â€Å"vision served as a stimulant to action in the different agencies of the Nazi movement itself, where pent up energies and unfulfilled social expectations could be met by activism carried out in Hitler’s name.† As Nazi leaders scrambled to win Hitler’s favor, internal competition escalated to a dangerous level of intensity. The competitive dynamic created by this in-fighting led to increasingly radical and extreme acts of violence. It is here that one can truly witness the destructive phenomenon of the success of the Nazi polycracy. Kershaw suggests that the lack of structure within the Nazi Party contributed to the radicalization of violence and was actually a critical component of the â€Å"symbiotic relationship† that existed between the Nazi leaders and the successful pursuit of Hitler’s objectives. While this paper has examined the role of the Nazi polycracy, it has yet to fully address the role of Hitler as the seemingly untouchable leader. As previously stated, historians have long debated Hitler’s effectiveness as leader of the Nazi Party. Martin Broszat is an example of one of the many historians that would not give Hitler sole credit as the driving force behind the successful accumulation of power of the Nazi Party. Broszat argues that the achievements of the Nazi polycracy, and not the effective leadership of Hitler, were ultimately responsible for the seizure of the German state. Ian Kershaw also accepts a structuralist viewpoint, similar to Broszat, that the Nazi movement, with its polycratic structure, would have succeeded with or without Hitler. Kershaw frequently touches on Hitler’s lack of involvement with Nazi Party organization and he suggests that â€Å"a party leader and head of government less bureaucratically inclined, less a committee man or man of the machine, than Hitler is hard to imagine† . However, unlike Broszat, Kershaw is able to identify one important aspect of Hitler’s role as Fà ¼hrer that made him indispensable to the ultimate achievement of Nazi Party objectives: Hitler’s perception by the German public as the â€Å"classic charismatic leader.† Kershaw refers to Max Weber’s theories on â€Å"charismatic leaders† to devise his thesis on the importance of Hitler’s leadership role in the achievement of Nazi Party objectives. Kershaw suggests that Hitler embodied many of Weber’s â€Å"charismatic† qualifications, such as adhering to â€Å"perceptions of a heroic ‘mission’ and presumed greatness in the leader by his ‘following’† . While Hitler was not visible in the day-to-day functional methods of the Nazi Party, he was careful to frequently step in to the limelight to deliver Party propaganda to the German public. This form of visibility created the illusion, for the German people, that Hitler, as Fà ¼hrer, had complete control over the direction of the Nazi Party and the future of the German state. Kershaw attributes the mass appeal of Hitler’s charismatic leadership to his frequent and public promises of â€Å"national rebirth† . Hitler’s promises fell on the ears of those Germans still reeling from the losses sustained during WWI. The Fuhrer’s push to â€Å"unify† Germans instilled hope and became wildly popular. Hitler’s talent for conveying charisma and optimism for the future caused the German public to rally behind the Fà ¼hrer and his Nazi Party. While Hitler’s propaganda was able to win mass appeal for the Nazis and for their objectives, his abilities as the leader of a nation left much to be desired. While he promised â€Å"rebirth† Hitler was undoubtedly unsure as to how the Nazi’s would ultimately achieve this goal. With the charge to establish â€Å"national rebirth through racial purity and racial empire,† Nazi Party leaders set out to fulfill the request of their charismatic leader on their own terms. The vague nature of Hitler’s announcements resulted in the outbreak of increasingly radical acts of violence – acts that would become historically synonymous with the Nazi Party. The enthusiasm stimulated by Hitler’s public appearances had a similar effect on both Nazi Party leaders and the German public. The German public responded to Hitler’s â€Å"charisma† by attending his propaganda speeches, listening to radio broadcasts and living their day-to-day lives in conjunction with the ideals of the Nazi Party. To the Nazi leaders responsible for the function of the polycratic Nazi government, Hitler’s charisma served as the â€Å"enabling† force that acted as the â€Å"implicit backing and sanction to those whose actions, however inhumane, however radical, fell within the general and vague ideological remit of furthering the aims of the Fà ¼hrer.† The combination of the charisma of the Fà ¼hrer, with the conflicted, yet powerful Nazi polycracy, resulted in the Nazi’s violent and all encompassing takeover of the German state. Research Papers on The Nazi Party Takeover of The German State - Political Science EssayAppeasement Policy Towards the Outbreak of World War 2Assess the importance of Nationalism 1815-1850 EuropeQuebec and CanadaBringing Democracy to AfricaEffects of Television Violence on ChildrenOpen Architechture a white paperRelationship between Media Coverage and Social andCapital PunishmentPETSTEL analysis of IndiaMind Travel

Controversy of Cloning essays

Controversy of Cloning essays Throughout the past century, the United States as well as many other countries around the world have made astonishing advances in technology. Many of the concepts and devices that are so common to us today, were once illustrated only in the plots of science fiction films. Some of these advances are so complex that even the movie industry lacked the imagination to conjure them up. One of these amazing yet controversial new concepts is our ability to clone humans. The issue of cloning is at a height right now, sparking debates between nearly everyone. Supporters of each side have legitimate facts to back up their argument. It is easy to see the appeal to cloning when it comes to medical technology, due to the mounds of benefits it would offer patients. It could increase life expectancy to well over the age of 100 years through the new stem replacement that is currently being tested. If the government permits the study and use of this procedure it could cure long-standing diseases, mend damaged hearts, join severed spinal cords, and heal hearts that were harmed by strokes or Parkinsons disease. However, if you look at the grander scale of the process of creating human clones it becomes apparent that this is a new technology that we should avoid altogether. Due to the risks of deformed embryos, the unethical process of disposing of the clones when they are no longer of use, and the lack of support from our population as a whole, it is absolutely necessary that we do not pursue the The cloning of humans is essentially a bizarre idea. After all, who would want a genetically identical twin of themselves, born years later, created for the benefit science out there roaming around? On the flip side, who would want to be nothing more than a laboratory guinea pig, living a life with no true family, being monitored with little ...

Final Reflection Paper - Reflecting on Contemporary Social Issues Term

Final Reflection - Reflecting on Contemporary Social Issues - Term Paper Example Even during the 19th century blacks were treated as slaves in spite of several racist movements. This situation can be improved if the government adopts new strategies to improve the strata of the people. The political process has gone through a period of change and blacks are given equal opportunities when compared to the past. Though this seems to be a wise decision, this cannot resolve the other issues that prevail in the country. Regular people can certainly work towards ending the social injustice and they must work towards having a voice in the country’s political process. (Lassiter, 2007). To achieve this, people must involve themselves in the racist movements and organizations that fight against these social issues. Every citizen must become a member of a voluntary organization that deals with social problems. This in turn they will create an opportunity for them to participate in movements that emphasize the need of a government which eradicates these issues. They will also have an opportunity to voice out their opinions on the current political strategies and t his will certainly create a second thought in the government to include their ideas. This will even deal with intricate issues that lead to social problems. The biggest obstacles people face in order to achieve the equal society is the difference that prevails among the several strata of the people in the society. The Native Americans and blacks who migrate from other parts of the world are treated in a different manner. They are not given equal employment opportunities which create problems in their employment. Another problem is the incorporation of regulations that have been used for many decades. Since the social issues and racial problems are getting worse day by day, the government must include certain unique strategies that will deal with these prevailing

English Essay Example | Topics and Well Written Essays - 500 words - 21

English - Essay Example The official name of this sport is association football. Americans developed a distinct type of football in the 19th century which has subsequently come to be known as American football. This game has basically grown out of two sports, soccer, or association football, and rugby football. Both these games remain as separate sports with each having its own specific set of rules. The international body governing soccer is FIFA, or Federation Internationale de Football Association. The immensely popular World Cup, held at four-year intervals is organized by FIFA, and it also governs all levels of soccer, including professional games on the international level, Olympic competitions and youth leagues. The FIFA World Cup is undoubtedly the sport’s premier event, pitting national teams from 32 countries against one another. American football’s National Football League or NFL is the most popular and major professional league in the world. However, over the years, several other leagues have been formed in North America and Europe. The comparable soccer league known as MLS or Major League Soccer has many teams which have fans worldwide and some of the most famous teams are A.C. Milan of Italy, Ajax Amsterdam of The Netherlands, Manchester United of England, Real Madrid of Spain, Boca Juniors of Argentina, SÃ £o Paulo of Brazil, and Colo Colo of Chile, among others. Both forms of the game, soccer or association football, and American football have some things in common, namely both are played between two teams, in which players try to score a goal by hitting the ball into the opponents’ goal, by using any part of their body except the hands. Players thus have to use remarkable skills of using feet and heads as they kick, dribble, or pass the ball toward the goal or to another player. Although this much remains common to both games, there are some important contrasts and

You can choose a topic Assignment Example | Topics and Well Written Essays - 500 words

You can choose a topic - Assignment Example ch as television broadcasting and radio entertainment, marketing advertisements in newspapers and magazines and advertisement using banners and billboards (Baines, Fill, & Page, 2011). The Russ All construction limited company located in California United States is to produce steel products, design process and produce high quality components and machinery that exceed the consumer requirements. This is by employing appropriate art technology and highly skilled work force. This is to ensure production of quality goods to meet the demands of the consumers. It is also in line to ensure a healthy competition with other steel and manufacture companies. The company vision is to be the regional and international market leader in production and designs of steel products and components. Core values incorporated include customer focus, integrity, teamwork, social responsibility, professionalism and environmental responsibilities. The area to be involved for the survey is California area in United States to determine their view and perception of the products produced by the Russ All construction limited company. The reason for conducting the survey is determining the awareness among the residents of the company. The survey will also determine preference of customers to buy the products produced by the company over other companies producing similar products. The survey will later be used by the company improvement on the production, marketing process, and meeting demands of consumers for the company, to reach the desired target market (Leung, 2001). The method to be used to collect data is the use of questionnaires to the sample identified. Members in the company have been selected to conduct the survey. They are divided to groups, and they are to provide residents with the questionnaire papers to fill under guidance (Kruschke, 2010). Data for the survey was collected analyzed, and the finding presented. ‘The Russ All construction limited company produces steel products,

Canada, My Canada Essay Example for Free

Canada, My Canada Essay Three summers back, a friend and I were being hurtled by bus through the heart of Australia, the desert flashing pink and red before our disbelieving eyes. It seemed never to end, this desert, so flat, so dry. The landscape was very unlike ours – scrub growth with some exotic cacti, no lakes, no rivers, just sand and rock forever. Beautiful, haunting even – what the surface of the moon must look like, I thought as I sat in the dusk in that almost empty bus. I turned to look out the front of the bus and was suddenly taken completely by surprise. Screaming out at me in great black lettering were the words CANADA NO. 1 COUNTRY IN THE WORLD. My eyes lit up, my heart gave a heave, and I felt a pang of homesickness so acute I actually almost hurt. It was all I could do to keep myself from leaping out of my seat and grabbing the newspaper from its owner. As I learned within minutes (I did indeed beg to borrow the paper), the pronouncement was based on information collected by the United Nations from studies comparing standards of living for 174 nations of the world. Some people may have doubted the finding, but I didn’t, not for an instant. Where else in the world can you travel by bus, automobile, or train (and the odd ferry) for ten, 12, or 14 days straight and see a landscape that changes so spectacularly: the Newfoundland coast with its white foam and roar; the red sand beaches of Prince Edward Island; the graceful curves and slopes of Cape Breton’s Cabot Trail; the rolling dairy land of south-shore Quebec; the maple-bordered lakes of Ontario; the haunting north shore of Lake Superior; the wheat fields of Manitoba and Saskatchewan; the ranch land of Alberta; the mountain ranges and lush rain forests of the West Coast. The list could  go on for pages and still cover only the southern section of the country, a sliver of land compared with the North, the immensity of which is almost unimaginable. For six years in a row now the United Nations has designated Canada the no. 1 country in which to live. We are so fortunate. We are water wealthy and forest rich. Minerals, fertile land, wild animals, plant life, the rhythm of four distinct, undeniable seasons – we have it all. Of course, Canada has its problems. We’d like to lower the crime rate, but ours is a relatively safe country. We struggle with our healthcare system, trying to find a balance between universality and affordability, but no person in this country is denied medical care for lack of money. Yes, we have concerns, but in the global scheme of things we are well off. Think of our history. For the greater part, the pain and violence, tragedy, horror, and evil that have scarred forever the history of too many countries are largely absent from our past. There’s no denying we’ve had our trials, but they pale by comparison with events that have shaped many other nations. Our cities are gems. Take Toronto, where I have chosen to live. My adopted city never fails to thrill me with its racial, linguistic, and cultural diversity. On any ordinary day on the city’s streets and subway, in stores and restaurants, I can hear the muted ebb and flow of 20 different tongues. I can feast on food from different continents, from Greek souvlaki to Thai mango salad, from Italian prosciutto to Jamaican jerk chicken, from Indian lamb curry to Chinese lobster. And do all these people get along? Well, they all enjoy a life of relative harmony, cooperation and peace. They certainly aren’t terrorizing, torturing, and massacring one another. They’re not igniting pubs, cars, and schools with explosives that blind, cripple, and maim. And they’re not killing children with machetes, cleavers and axes. Dislike – rancour, even – may exist here and there, but not, I believe, hatred of the blistering intensity we see elsewhere. Is Canada a successful experiment in racial harmony and peaceful co-existence? Yes, I would say so – and proudly.  When I, as an aboriginal citizen of this country, find myself thinking about all the people we’ve received into this beautiful homeland of mine, when I think of the millions to whom we’ve given safe haven, following agony, terror, hunger, and great sadness in their home countries, well, my little Cree heart just puffs up with pride. And I walk the streets of Canada, the streets of my home, feeling tall as a maple.

Analysis of the Chinese Cosmetic Market

Analysis of the Chinese Cosmetic Market Abstract Women have an inherent love of beauty. The rapid economic growth, coupled with the huge development of cosmetics industry in China, contributes to the significant changes of cosmetics consumer behavior. Cosmetics have become a routine tool to make women more presentable. Understanding behaviour of consumers is a key to the success of business. As a huge potential consumer group, understanding of their attitudes and buying behavior towards cosmetics seems to be necessary. This study focused on investigating and analysing the purchasing patterns for female college students. Via the systemic study, companies will be beneficial to have a better understanding of college females in terms of cosmetics purchasing. The survey was conducted with focus group and questionnaires. The results of questionnaires will be analyzed by using SPSS and data were analysed by frequency analysis, cross-tab analysis and multi-respond analysis. Introduction Research background With the expansion of social group and rising incomes, beauty consciousness among women has changed. Cosmetics entered into womens lives on a daily basis. The act of beautifying physical appearance not only becomes a distinct way to express ones image but also a pattern to show respect to other people (Choi, Kim, Kim, 2007). Following decade of years tremendous economic development, the Chinese cosmetics industry is undergoing fast changes and advancement. It further enhances the consumption level of urban and rural residents, improve the consumption environment, optimize consumption structures, and contribute to expansion of the fields of consumption (Tao, 2005). Consumer categories such as cosmetics benefited from the rapid growth in consumer spending, and have become a huge money maker. Meanwhile, the increasing fashion and beauty consciousness, as a natural outgrowth of rising incomes, diversify consumers demands. Obviously, this potential has not only attracted international cosmetics companies, but also led to more domestic cosmetics producers trying to enter the market. As a consequence, competition will be further intensified among foreign and domestic companies. Previous research indicated that females spending on cosmetics still making up of the main income for the entire cosmetics market. An increasing number of female college students starting to show strong interest in enhancing their appearance through make-up (Huang, 2003). With a high level of interests in appearance, they have revealed a great potential. College students represent not only the remarkable consumption potential but also the future mainstream. Thus, the female college students patterns of consumption gradually become a major concern (Choi, Kim, Kim, 2007). Studying consumer behavior enables companies to understand why consumers make the purchase decision and predict how they will react to promotional messages. On the purpose of maintaining and expanding market share, understanding of consumer behavior will be required to suit their changing needs. Therefore, research need to be conducted to provide cosmetic companies with basic data required in establishing marketing s trategies for advancement into Chinese market to tailor consumption patterns of female college students. Scope and objectives of study When reviewing the literatures on the cosmetic and toiletry industry, the existing research related to Chinese cosmetic consumer is typically concerned with the entire market. Not many studies are available specifically focus on college students buying behavior. In the regard, considering the massive size of China, the present study limits itself to the female college students. By and large, this dissertation makes an attempt to investigate and analyse purchasing pattern of female college cosmetic consumers. In particular, this study aims to achieve the following objectives: To pinpoint and obtain a general picture of the cosmetics industry in China. On completion of this objective, the intention would be to get an insight into the cosmetics environment and the rapid growth trend of the industry so as to have a good knowledge base that can support the study throughout the dissertation. To investigate and analyse cosmetics buying behavior of female college students in China. The intention of this objective would be to a) understand how college student perceive cosmetics, b) identify their characteristics in terms of cosmetics purchase, and c) develop a greater understanding of motivation for purchasing, different factors involved in purchase decision of cosmetics and how product attribute, such as price, quality etc, effects buying patterns, thereby mapping out a model for female college students purchasing behavior. Based on the analysis of the research carried out, briefly propose a number of key recommendations enable companies in the industry to target their marketing strategies at college cosmetics consumers. The data that plan to be gathered for this research will be obtained from both primary and secondary resources. The secondary sources of data will be derived from published articles from internet database, journals and magazines, theses, and related studies on cosmetics. On the other hand, the primary source of information regarding the study will be gathered from focus groups and questionnaires, prepared by the researcher, which will be delivered to the respondents of the research. Significance of study The boom of cosmetics industry in China has brought about changes in consumer behavior. The importance of the study cannot be understated. It is anticipated that the outcome of this study will certainly contribute towards a better understanding of the changing perception and behaviour of cosmetics buyers. Furthermore, there are a number of literatures that have discussed the female consumer behavior with regards to the purchase of cosmetics. This study will combine the relevant literature with own findings from primary research to provide an in-depth discussion. Therefore, the study will be significant in terms of better positioning of products and more effective marketing communication to tailor the demand of college females. This means that the findings will not only be able to benefit both foreign and domestic companies who have the willingness to enter the market but also various retailers who want to expand sales. Literature review Many theories have been proposed to explain consumer behaviors within certain industry area. Understanding todays consumer is the key to realising the future needs and expectations of beauty consumers, and is potentially relevant to improving marketing effectiveness (Tang, 2008). Previous studies hold that knowing the psychological process by which consumers make purchasing decisions enables marketers to grasp opportunities and even predict the shifts and future development trend of the consumer markets. Additionally, it exerts positive impact on improving cosmetics sales (Yau, 1994). In this generation, cosmetics are used by women of practically all walks of life High-end cosmetics The desire to be beautiful could be considered a human tendency, as it is exhibited by almost every culture all around the world. KIRARA(PDF) Research suggests that beauty consciousness among people in general is changing. Vigneron and Johnson (1999) reported that peoples needs for appearances and materialism were increasing. That is human beings wanted to satisfy the need to look and feel good. This created a boom in the cosmetic and toiletries sector across the world. Chambers Encyclopedia defines cosmetics as (a) articles intended to be rubbed, poured, sprinkled or sprayed on, introduced into or otherwise applied to the human body or any part thereof for cleaning, beautifying, promoting attractiveness or altering the appearance and (b) articles intended for use as a component of such articles. Now a variety of cosmetic and toiletries ranging from natural to sophisticated items are available in the market. The pattern and preference of use of these items vary according to different segments of gender, age and socio-economic class. When we review the literature on the cosmetic and toiletry industry, not many studies are available especially about Indian scenario. Patterns of women purchasing cosmetics Most early theories of consumer behavior were concerned with the purchasing characteristics and influential factors. Schutte and Ciarlante (Schutte Ciarlante, 1998)argued that in China the purchase decision is typically based on the usefulness of the product such as its physical characteristics and price value. However, recent studies outlined by Liang (Liang, 2008) suggested that womens purchasing pattern differs with men. Their buying decision tend to influenced easily by the purchasing environment, and have more impulse purchase. Besides, generally speaking, females have strong self-awareness when purchasing, which means majority of the decisions were made on the basis of personal preference or subjective impression, sensation. Characteristics of purchasing cosmetics In general, female invest more money on various cosmetic products and even spared no expense because they pay more attention to appearance than men (Huang, 2003). The characteristics of modern Chinese females regarding cosmetics purchase can be summed up in three points: Easily affected by market atmosphere Normally, products promotion, advertising and other factors can easily tempt young females to make irrational purchases. In a research by Cong (Cong, 2008), results showed that 56% of females bought unneeded or unexpected cosmetics products as a result of discount, followed by the purchase due to interests aroused by shop environment and sales exhibition (40.8%). Accounts for 22.8% of females who bought useless products or had irrational consumption were affected by advertisement. Thus, compare with men, female is prone to be encouraged over-consumption by commercial appeals. Mood consumption Female tend to have more generous sentiments in the process of purchase. Their certain desires are prone to be roused and affected by mental activities. Oliver Yau (Yau, 1994) contended that mood consumption normally occurs in two situations. One of which might be triggered by delusion under particular circumstance. For example, lots of females had encountered situation that unexpected spending happens after being paid out the salary. Another circumstance that contributes to mood consumption is likely to happen in the case of that female with unusual mood. Such as, a considerable number of female go shopping when they feel frustrated and happy. Relatively low loyalty to brands Chinese cosmetics consumers show less passion on being loyal to brands. They would like to try several brands to compare them rather than be from the same brand (Labbrand, 2009). Besides, another reason that contributes to low brand loyalty is seasonal consumption of Chinese consumers due to the significant difference in climate between summer and winter (Mo, 2008). Customers have to change their purchase habit to suit the season. For instance, customer tends to use more sunscreen to protect their skin and less oily cream in summer than they do in winter. Purchasing influences As established by Access Asia Limited (Access Asia Limited, 2008), Chinese consumers heavily rely on products, stores and services they know and trust. The same philosophy is applicable equally to product brands, with word-of-mouth communication proving to be a pervasive reason for consumers to change brands and most potent marketing tools in China. This is supported by Xuecai Liang (Liang, 2008) who claimed that among the females, friends group plays a very important role on information communicating about different brands of cosmetics. Some people will only buy products that they have been recommended by friends. However, the increasing effects of advertising on the urban and younger Chinese buyer cannot be neglected as their media exposure increases (Yang, 2004). In addition, the physical characteristics like reliability, innovative technology and high brand profile are the important factors when make a cosmetic purchase, a study by Yuyuan Huang suggested that (Huang, 2003). Taking different attitudes towards local and foreign brands as example, Huang explained that foreign brand represent high quality and status at the Chinese consumers view, while local brand are perceived as shortage of these selling advantages, even both product sold at the same price. Besides, it worth to notice that local cosmetics consumers now are prepared to pay more for better quality, service, and convenience. The variety of choice is seen as another factor. According to Shen, Liu and Huang (Shen, Liu, Huang, 2005), majority of the consumers will prefer to shop in large stores when they can easily reach such places, whereas finding the lack of product choice in smaller stores (especially in terms of range of price) to be embarrassed. It can be argued that larger stores will provide more bargains, which means the products tend to have higher price value. Such stores are also considered as being more convenient to shop in, contributing to the flourishing development of the discount retailing sector over recent years (Access Asia Limited, 2008). Moreover, in the eyes of Chinese consumer, the depth of communication brands had with their customers is vital. According to survey conducted by Labbrand (Labbrand, 2009), Chinese consumers have a strong demand to communicate with brands. For instance, they would like to receive inquiry from brand concerning their feeling about the products they use, or to be informed in time when brand have special events. Besides, consumers considered that from communicating with brand they can better compare and finally find the most suitable cosmetics for their specific needs and desires. Thus, it can be argued that companies who kept contact with consumers tend to have higher sales and brand loyalty. Industry review The huge advances witnessed over the past two decades have improved the living standards of millions of Chinese citizens. With the upgrade of living standards, private consumption among expenses has reached a higher level. The rise in private consumption translated into greater spending on personal care products in the booming cosmetics industry (Tao, 2005). In China, the development of the cosmetic industry has been to a new stage and it shows a sound momentum of growth. Market potential: Chinese cosmetic market continues to surge In recent year, the continuous rapid economic growth generates good environment and favorable development space for cosmetics industry maintaining a rapid rate of growth. In 2003, china had become the second-largest cosmetics market in Asia after Japan, and was the eighth largest in the world (Li, 2005). According to National Bureau of Statistics (NBS) of China, the Chinese cosmetics market generated total revenues of RMB?488.3 billion in 2007, representing annual sales grew by 26.3 percent over the same period last year. In 2008 and 2009, the sales grew by 22.2% and 17.2%, respectively, over the same period, to reach respective values of RMB?596.5 and RMB?348.2 billion in 2008 (HKTDC, 2009). At the same time, it has also been taken note that the performance of the market is forecast to decelerate, but still increase by approximately 13% annually (Datamonitor, 2009). Overall, the cosmetics industry is surely faster than the economic growth which means the long term potential of the C hinese cosmetic market is fairly vast. Additionally, given its population of approximately 1.3 billion, China has the largest market potential. Chinas share of the global cosmetic market may seem small compared to huge markets like the US and Japan, but with a population of over a billion people, the growth potential there is staggering, said Lenka Contreras, vice president and head of the Consumer Products practice for Klines research division (Pitman, 2005). Chinas cosmetics market is still far from saturation. Characteristics of chinas cosmetics market The consumer market development is vigorous With economy expanding and mass livelihood improving, awareness of personal well-being prompts strong and continuous growth in the consumer market. It not only reforms the consumption pattern but also drive the sales (Asia consulting, 2008). In that sense, it is predicted that the Chinese cosmetic consumer market is dynamic. Women stimulating the market growth Female is still an essential part of Chinese cosmetics market, especially those office ladies. As Chinese women are now increasingly beauty consciousness and awareness, the use of cosmetics has become a part of their daily routine (Fung, 2005). Accordingly, the rising proportion of young females in white-collar jobs has formed the loyal customer basis for this market, and the cosmetics sales have been driven. Their spending on cosmetic is outgrowing over other areas. National Bureau of Statistics has come up with data that shows women ages from 20-54 account for 27.21% of the total population. Being more economically independent, the enormous number of consumers in the group will generate huge demands than ever (HKTDC, 2009). The famous-brand effect appears day by day on the market The rising sales of famous-brand products reflected that customers attitudes concerning cosmetics have changed (Chen Xue, 2005). As the improving residents consumption level, people are willing to pay more attentions to those well-know cosmetic products which were considered with high grade, quality assurance and harmlessness. For example, customers will be highly delighted with brand-name products that can prevent wrinkles or keep moisture balance in the skin. Due to the impression lifted in mind, its sales increased dramatically and gradually become the main growth point of the entire market. Instead, few shows interest in low-end cosmetic products (China Consulting, 2008). Consumer In Chinese cosmetics market, consumers ways of spending are undergoing a significant change. Dianyi Zhang, president of China Cosmetics Association, claimed that modern customers behave more independently on consumption. Consumers tend to utilize different channels and rely on various measuring standard to get a pleasing cosmetics, rather than dependent on advertising. In addition, changes also occur on consumer group. Depending on the difference in requests on brand, quality, price and personal affordability, consumers were divided into low, middle and high classes. And, every class has a great number of loyal customers (HKTDC, 2009). Women of all ages were concerned with their lifestyle. The rising purchasing ability of women helped them to spend more on personal grooming. This grooming consciousness was encouraged by womens active participation in advertisement or fashion shows, such as the popular Fashion TV program (Pitman Simon, 2009). In china, consumption pattern of consumers is changing. The consumers have become globalized in their thinking and are ready to enjoy with some impulsive shopping. Access to various brands and products give them better knowledge towards cosmetics, due to fast-flowing information (Tang, 2008). Therefore, as a cosmetics producer, motivations and type of products purchased should be different depending upon the segment of consumer targeted. Competitive situation The business environment in China has been improving, especially since 2001, when the country joined the World Trade Organization. The commitment to opening its market in compliance with the WTO rules has further stimulated the market, with greater participation from international and domestic player. Consequently, competition between multinationals and local players is heating up across the country (Utsunomiya, 2003). Foreign Brands Continue to Dominate in the Chinese Market International brands play a dominant role in the upper-end cosmetics market, such as PG (Olay), Unilever (Ponds), Shiseido, LOreal and Estee Lauder etc (See Table 1) , due to young womens pursuit of well-known brands in literary. These large multinational cosmetic players have entered the mainland market one after another to build their own manufacturing basis and sales network (Sunfaith China Ltd, 2005) and many of those players have been operating successfully in the China market, making their brands well-known and occupy about 80% of the total market share. According to certain statistics, the world top 15 brand of cosmetics had set up own specialty stores (HKTDC, 2002). Even so, those cosmetics magnates have accelerated expansion into low-end products. For example, Avon and LOreal launched low-end cosmetics one after another to suit the changing customers needs and purchasing behavior, and expand the market share (HKTDC, 2009). Transformation of local Chinese companies is under way Compared with foreign companies domestic players have smaller market share due to several weaknesses. For instance, weak financial ability, lack of research and development capability, and lack of experience in brand management and marketing. Therefore, most of those players produce low-end product with only a small number making high-end product that can compete with foreign players (Li, 2005). Nonetheless, as the economic growth domestic companies has undertaken a transformation, gradually changed the impression with low quality and price, and entered into high-end market so as to become more competitive (Ocn, 2008). Facing with the open markets and trade liberalization in China, the previous mentioned increasingly fierce competition is inevitable. On the purpose of responding to the changing customer demands, market players have devised a variety of marketing strategies so as to create impressive product image in customers mind and drive them to spend more money on their own products. Distribution channel SWOT analysis of the female market Future develop trend Cosmetics players opt for natural and organic standards In karara (PDF) the main reasons for boom in cosmetic industry as increasing fashion and beauty consciousness coupled with rising incomes and focus on health and fitness. A natural and holistic approach attracts these women, especially where there is an interest in complementary health and in overall well being. Summary of key issues related to your literature and industry review The key issues section is where you, having completed the situation analysis consider what are the key issues facing the company and the market. So in a sense it is a summary chapter at the end of the first section of your report. In this chapter you should give an indication of what you think are the most important issues facing the company and the market. Research methods Approach Data gathering method Data Processing In this study, the self-administered semi-structured questionnaires will be used to collect quantitative data and the interviews will be used to provide qualitative insights into the data collected. The data will then be presented by means of graphical representations and illustration and the difference would be highlighted. Secondary research: The following information could be considered using desk research to give a general review and help to assist analysis of primary researches: Cosmetics industry review The purpose of this part is to find out important information concerning the entire cosmetics markets in china. Main issues that need to investigate include: Main characteristics of Cosmetics Industry in china What current market development trend is What Competitive situation is within cosmetics market Development opportunities of the cosmetics market within china This information will be helpful to better understand and form general perceptions of industry situation in china. There are several ways to obtain required information above. Data sources: Internet Databases Go to college library website and use its databases, such as: Marketline Academic Search Premier Business Insights Access Asia Series Business Source Premier To look for industry reports and e-journals those contain information regarding the Chinese cosmetic market. Find out information about the current cosmetics market and even see what demographics suit Shiseido to introduce the product to. Applying databases is a good way to get information due to its huge information storage volume and reliability. Most of them are academic-based, and have a comprehensive understanding on specific field. Websites: Look up necessary websites such as www.shiseidochina.com where might be possible to get some internal data sources. The use of this data is to define the competitive position of the firm, an evaluation of a marketing strategy the firm has used in the past, or gaining a better understanding of the company. Even, their past researches on consumer behaviors. The internal data sources might be sales marketing reports and accounting financial reports of the company. Magazines Newspapers It is also possible to look at some Chinese cosmetics industry magazines so that to acquire valuable industry information and some current cosmetic issues happened in china. Quantitative Qualitative methods In order to ascertain consumers cosmetics buying patterns and product satisfactions, quantitative and qualitative researches are both required to be implemented. It should be noticed that the understandings of consumers would exert significant impacts on companys marketing strategies. Besides, it is valuable for coming up with comments and suggestions to Client Company after analyzing Chinese customer. The main objectives of quantitative and qualitative research falls into several parts as followed: Motive of Purchasing Cosmetic Product Motives are defined as general drives that direct a consumers behavior toward attaining his or her need and the motivational drive directly affects the specific benefit criteria consumers use to evaluate products. Thus, understand buying motivations will provide evidences to Client Company to better position its products. Information Sources There are differences in using information sources among various age groups. Knowing customers through what kinds of channels to get products information could help Shiseido sell products more effectively to target audiences. Evaluative Criteria for Purchasing Cosmetics As for criteria for purchasing cosmetics, the responses will be in order of quality, price and volume of content. It is crucial to see what element is more important to customers when buying cosmetics. This will do company a favor to develop products or marketing strategies. Place of Purchasing Cosmetics In terms of the place of purchase, primary research should focus on finding out the reasons for selecting these places of purchase. Then, company can identify the perfect place to sell its products on the basis of information provided by survey. Satisfactions and dissatisfactions It is well known that satisfactions with a product will perform huge influences on its sales volume. This primary research should identify the level of satisfactions towards Shiseido and try to find out any aspects that consumers wish to see changes. Quantitative research Questionnaires As the measuring tools of this study, questionnaire based on previous studies and results of preliminary research were used. In this case, this study was carried out in the country of China. Therefore, questionnaire in English should be translated into Chinese. To reach a variety of different customers, questionnaires are supposed to carry out at different city within china so that to get as many points of views as possible. Questionnaire is consisted of 3 main sections: Section 1 is simply some questions on demographical characteristics of respondents like gender, age and occupation etc. to profile consumers. Section 2 emphasizes on customers buying behavior on cosmetics. As objectives mentioned above. For instance, purchase motivation information sources, evaluative criteria for purchasing basic skin care items and color make-up products, store type of purchasing cosmetic product and reasons for store selection persons to exert influence upon purchasing and satisfaction/dissatisfaction on cosmetics purchased. Section 3 focuses more on investigating customers perceptions concerning Shiseido products. Such as, customers brand awareness of Shiseido, brand image and brand position in customers mind. Additionally, the results of questionnaires will be analyzed by using SPSS. The analysis conducted in the study with SPSS statistics package includes frequency analysis, cross-tab analysis, analysis of variance and Multiple Range test. Survey In order to keep questionnaire short enough to maintain respondents interests, there must be some questions cannot be asked. Thus in this project, I will also consider conducting several surveys to complete the missing parts. And again, on the purpose of obtaining as much information as possible, there might be several surveys being conducted. Questions will touch upon similar aspects as in questionnaire but more comprehensive. Qualitative research Focus group Focus group allows respondents to discuss with moderator which means it is an interactive process. Thus, it will help to deeper understand customers perceptions and dig up opinions regarding products. Therefore, focus groups will be organized that will incorporate people from as many demographics as possible. In these focus groups I will carry out tests in which place Shiseido products and 2 other competitors to see which product they prefer. I will ask them what they think about Shiseido in any aspects. Also we will ask them what their preferences are in cosmetics. The aims are: Find out what respondents think and feel, and what their opinions are about a Shiseido in a group. Explore participants responses to find out why they feel or perceive products the way they do. By doing focus groups an in-depth view of peoples thoughts about the cosmetics can be known. Potential questions could be: What reason you use cosmetics for? Do you prefer natural cosmetics or other? why How often do you use cosmetics? Wha